Tuesday 13 January 2009

Endorsements How Sports Stars Get Inside Your Head

Buick recently ended its $3 million per year relationship with golfer Tiger Woods.

Then NBA star LeBron James lost his connection with Microsoft after less than two years promoting the company. Finally, David Beckham's endorsement deal with Pepsi went flat.

From:
http://www.livescience.com/culture/090112-athlete-endorsements.html

No comments: