While sales may be hurting for many these days, some super opportunities are on the horizon.
On Feb. 1, for the first time in its 43-year history, the Superbowl will be enabled with hyperlinking technology, giving advertisers the opportunity to engage the largest TV audience of the year with interactivity on a pay-per-view basis...
Check it out here:
http://www.mediaincanada.com/articles/mic/20081208/superbowl.html
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