Performance venues love blockbuster events, but not the kind that are currently affecting their naming-rights partners. The stunning takeovers of big banks like Washington Mutual (WaMu) and Wachovia are forcing venues with long-term naming-rights deals with these institutions to grapple with unexpected branding challenges.
Check it out here:
http://www.reuters.com/article/sportsNews/idUSTRE49403X20081005?rpc=64
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